Selling tip: sell the experience of you; your product; your service

This has been a crucial realisation in my world of selling.

If you don't believe you are in the sales game, think again.

We all are.

And these skills are needed more than ever in this world.

Selling doesn't have to be sleazy, especially if you can focus on giving your potential customers an experience of what it's like to work with you first.

Alex Mathers, Tbilisi, September, 2019.