Many of us rely on a handful, or several, paying clients to run our businesses successfully over the year.

The process is a cyclical one, with the onus being on you to keep the giant client cog spinning, and new projects coming in.

It’s useful to be really clear on what the process involves, so I’ve put together a handy diagram explaining my own approach to getting clients, in cyclical form.

This diagram applies to selling products, as well as landing clients.

As a note, ‘product’ also refers to a service you provide…

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