The best starting point for creating content that connects with people is to uncover an emotional spark inside yourself.

I love how social media limits my creativity to a single square. It gets me to think hard about what makes an impact, how people can be helped without meaningless words, and what LOOKS good for people to click.

I worry too much about what other people think of me.

‘Writer’s block’ is the moment you know you should be writing and you can write, but you aren’t writing.

When we’re in hell, we don’t need a complex strategy. We just need to get back on firm ground.